SEO or Google Adwords

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SEO or Google Adwords what to choose? The most common site requires BOTH - both SEO both paid advertising on search engines. Both of these...


SEO or Google Adwords what to choose?

The most common site requires BOTH - both SEO both paid advertising on search engines. Both of these measures help bring in valuable site visitors actively searching for your site products offered ("I have the money and give them to someone who first been for under your nose! "). Both of these are equally important, have the same goal, but are severely different. It will be recalled only that SEO - This is the site optimization for search engines to find customers that site by key inquiries natural result. AdWords - Ads on Google search results for relevant queries when the advertiser pays for each click.
A few things about each of them:

SEO or Google Adwords

  • inertia
    The trouble AdWords search campaign can run over 5 minutes. Title, left a few keywords, wrote the some kind of ad - all ads appear in the first positions. During the five days of the year sold out of range and the remaining 362 days to vacation? Stops the campaign and quietly scratching his nose.
    Su SEO – not so fast. SEO is like a huge train that requires a lot of effort, imagination and time to set in motion out of place: It takes a few days to a few months before you start to feel tangible results. But already some talk, then stop it, that good: the flow goes a long, great and free! But again you need changes? Stand up, dear, to end a row with their amendments, we we'll see immediately, and then think to indexing  where you here in Google results to help. Try to imagine how have played with SEO, if you want to run a week-long campaign. I answer: Never.
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  • visibility
    mostly Adwords sGoogle ads appear at the top of the results. They are written in all kinds of exciting, such as "buy now", "today only - 20% discount", "action" and etc., etc. ..
    Following them in natural Results are much rougher, less flexible, but somewhat sophisticated user know that they * should * be more reliable, because these results - assured the them unpaid. Thus, if the network is in a first organic results on the ground, he deserved it.
  • price
    AdWords Clicks are paid. Allowing advertising costs each visitor to the Web page, even if 80% of their leave the site immediately after the coming of (in this case, see, what keywords advertising!). Depending on the competition site quality and still heaps of things for every visitor can be paid and very solid amount.
    SEO It works with the free results. What invest in SEO services, then moves one of the great visitors who behaves nicely on the site. And the more of them, the more they encouraging, because it means that investment in SEO to pay off. Other side of the coin - qualitySEO services oh cost as cheap. What if buy cheap, then it will have to buy the more expensive that rectify all kinds of beggars made errors, and here at best. At worst - will have to change the whole site from the ground and start from scratch.
  • questionable themes
    throughAdWords Do not advertise anything. After all, are businesses that are engaged in drugs, weapons,human trafficking,fireworks, drugs, alcoholic beverages, etc. A more accurate list of what can not advertise, you will find the official AdWords HelpArticle.
    SEOwill allow the business to raise Do not advertise natural results heights.:
  • Top Google
    AdWords
    properties, as we know, works only on Google Search. Well, We can charge to the mysterious Google Partner Sites - sites that use Google's search engine. It means that Ads in practice will only appear on Google.
    Google is the most popular, the best, the most beautiful search engine, but it is not the only one.In Russia semi- Yandex reigns, the US has several options. working with websiteSEO, the test results prove not only Google, but also in other search engines. One shot a few bunnies, but what you thought!

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web site optimization: SEO or Google Adwords
SEO or Google Adwords
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