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Rich snippets for seo Rich snippets - more visual and detailed information about your site Google results INTRODUCTION Integrate MICRO AND D...

Rich snippets for seo

Rich snippets - more visual and detailed information about your site Google results

INTRODUCTION
Integrate MICRO AND DATE and SCHEMA.ORG
1. Generate feedback and evaluations (Eng. Review Data)
1.1. example
1.2. The main characteristics of this markup
1.3. marking
1.4. Test
2. Emphasize your products / goods with Rich snippets
2.1. Product example with assessment and price
2.2. The main characteristics of this markup
2.3. marking
2.4. Test ...
2.5. Marking HTML code example with the assessment and the price of ... usd. by ... usd.
3. Maximum ratings Rich snippets to Use
3.1. example:
3.2.The main characteristics of this markup
3.3. Marking HTML code example with an assessment of the author and date
3.4. Test
3.5. Extend the tagging and adding PRICE
4. Display the business reliability (rating) search engine results
4.1. example
4.2. The main characteristics of this markup
4.3. Marking example of the HTML code for displaying the rating business
5. To provide personal data using personal tags
5.1. example
5.2. The main characteristics of this markup
5.3. Marking HTML code example of personal data
6. Provide video clips representation Search Engine
6.1.Video clips example
6.2. Problems
6.3. The main characteristics of this markup
6.4. Marking HTML code example video marking
7. Create interactive links (Eng. Breadcrumb trails) search engine results
7.1. example
7.2. According Schema.org
7.3. According Micro Data

INTRODUCTION

This teaching material for all who wish to improve the internal SEO optimization and advanced extract / details / picturesque information provided within search engine results. This extended site information in English is called "rich snippets", which is configured Micro Data and Schema.org support.
Here present a summary, but rather a visual and easily understandable information on how to configure the "rich snippets, but you can always check the details with Google(https://support.google.com/webmasters/answer/2722261?hl=en)instructions or pratestavimo tool (http://www.google.com/webmasters/tools/richsnippets)

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INTRODUCTION The MICRO DATA AND SCHEMA.ORG

What is Micro Data?
Micro Data (as RDFa and Microformats) is a way to mark the website content items, such as complaints, people, events, prices, recipes, etc. This marking is carried out using conventional HTML elements and attributes.
For example, "Person" has the qualities of a house, url and title - it is these attributes that can be applied to HTML tags (Eng. Tags) to each feature can be defined separately.

  • <div itemscope itemtype="http://data-vocabulary.org/Person">
    Name:
    <span itemprop="name">bill gatse</span>
    Website:
    <ahref="http://www.seositeoptimization.com" itemprop="url">www.seositeoptimization.com</a>
    Title:
    <span itemprop="title" >SEO optimizator</span>
    </div>
Itemscope – says that the content specified in the structured data element.
Itetype=“http...“ – describes what it is marking element. In this case it„Person“.
Itemprop=”…” – describes the properties of each element on a separate

 [alert title="More information" icon="info-circle"]About microDATA (https://support.google.com/webmasters/answer/176035?hl=en) – Google Webmaster Help, HTML Microdata – W3C (http://www.w3.org/html/wg/drafts/microdata/master/) [/alert]

What is Schema.org?
Schema.org This is the majority of search engines (Google, bingo, yahoo) generated dictionary for marked content posted on websites. This standard facilitates the work of the webmaster, since the dictionary is seen most search engines.

[alert title="More information" icon="info-circle"]what is Schema.org (http://schema.org/) and Google Webmaster Help (https://support.google.com/webmasters/answer/1211158?hl=en)[/alert]

Why flag structured data?
Structured data markup Benefits:
- Search Engine results will generated additional / extended / more visual information for your site. For example customer reviews and price:
Obtaining such structural information will receive about 10-25% more visitors
- Search engines provide a more detailed and informative information on their website, thus search engines accurately describes your website content, which gives an advantage Google positions.

rich snippets example

Integrate MICRO DATA AND SCHEMA.ORG

1. Generate feedback and evaluations (Review Date)

1.1. example:

Rich snippets

 

1.2. The main characteristics of this markup

itemtype attributes:
Itemtype explanation
http://www.schema.org/AggregateRating

http://www.schema.org/Review

http://www.schema.org/Raiting
Average ratings taking into account all assessments.
Product, product, service and so on. response..
Individual item rating
Itemprop attributes:
Itemprop explanation Features include
itemprop=”name
itemprop=”description
itemprop=”aggregateRating”                     
itemprop=”ratingValue
itemprop=”reviewCount
itemprop=”author”                     
itemprop=”datePublished
itemprop=”reviewRating
itemprop=”reviewBody
itemprop=”worstRating
itemprop=”bestRating
The tagged item name.
Highlighted item Description.
The final evaluation of the selected element considering all assessments.
description Reviews.
number of review.
Content author. HTML 5 can use the rel = author tag.
Content publication date.
Reviews assigned rating.
answer content.
The worst possible evaluation.
The best possible evaluation.
All
All
CreativeWork
Rating
AggregateRating
CreativeWork
CreativeWork
Rating
CreativeWork
Rating
Rating
  • CreativeWork - http://schema.org/CreativeWork
  • Rating – http://schema.org/Rating
  • AggregateRating – http://schema.org/AggregateRating

1.3. marking

The following HTML markup code shown in examples.
In this example, displayed an overall assessment, which is generated in a more detailed presentation of the results of search engines (rich snippets)

  • <div itemscope itemtype="http://schema.org/Product">
    <span itemprop="name">[Product Name Goes Here]</span>
    <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
    <span itemprop="ratingValue">[rating]</span> stars – based on
    <span itemprop="reviewCount">[number of ratings]</span> reviews
    <div>
    </div>
And the markup example with the two estimates, as in the previous example, only show no real feedback ratings .:

  • <div itemscope itemtype="http://schema.org/Product">
    <span itemprop="name">[Product Name Goes Here]</span>
    <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
    <span itemprop="ratingValue">[rating]</span> stars – based on
    <span itemprop="reviewCount">[number of ratings]</span> reviews
    <div>
    </div> 
    • <!--Comment: The first assessor-->
    • <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    • <span itemprop="name">[Answering title / summary]</span> - evaluated
    • <span itemprop="author">[answering the author]</span>,
    • <meta itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-15]">2013-12-15
    • <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    • <span itemprop="ratingValue">[Score given valuer]</span> scores
    • </div>
    • <span itemprop="description">[text of your review]</span>
    • </div>

    • <!--Comment: The second evaluator-->
    • <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    • <span itemprop="name">[Answering title / summary]</span> - evaluated
    • <span itemprop="author">[answering the author]</span>,
    • <meta itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-15]">2013-12-15
    • <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    • <span itemprop="ratingValue">[Score given valuer]</span>scores
    • </div>
    • <span itemprop="description">[text of your review]</span>
    • </div>
    • </div>
       

    1.4. Test

    The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:
    http://www.google.com/webmasters/tools/richsnippets
    marks, that rich snippets will not see the immediate results in the Google search engine, because it requires some time for the page to crawl index.

    [alert title="More information" icon="info-circle"]Structural Data Generator: http://schema-creator.org/, Rich snippet video: http://www.youtube.com/watch?v=n0SF6PLCx4I, review: http://schema.org/Review and http: / /schema.org/AggregateRating according schema.org[/alert]

    2. Emphasize your products / goods with Rich snippets

    2.1. Product sample for assessment and cost

    Goods can be displayed not only for assessment but also with the price, as the following example:

    rich Snippets with price


    2.2. The main characteristics of this markup

    Itemtype attributes:

    Itemtype
    explanation
    http://www.schema.org/Product                                               
    http://www.schema.org/Offer                                              
    http://www.schema.org/AggregateRaiting
    We note that it is sold goods / products.
    We note that this item will bid.
    Wishlist average estimates with regard to several estimates.
    Itemprop attributes:

    Itemprop
    explanation Features include
    itemprop=”name”                                               
    itemprop=”description”                                               
    itemprop=”price
    itemprop=”aggregateRating”                              
    itemprop=”ratingValue
    itemprop=”reviewCount
    Selected item (brand) name.
    The tagged item (product) Description.
    Selected item (goods).
    The final element of assessment taking into account all evaluations.
    Viewing rating.
    review number.
    all                                               
    all                                               
    Offer
    CreativeWork                              
    Rating
    AggregateRating

    2.3. marking

    • <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">[Product name]</span>
      <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
      <span itemprop="price">[Product sales price]</span>
      </span>
      <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
      <span itemprop="ratingValue">[The estimated scores]</span> scoresaccording to
      <span itemprop="reviewCount">[number of ratings]</span> comments
      </div>
      </div>

    2.4. Test.

    The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:

    2.5. Marking HTML code example with the assessment and the price of ... usd. usd to ...

    However, if the product or service that the final price directly compatible with the client then why not give Rich snippet and prices range from to.

    • <span itemprop="offers"
      itemscope itemtype="http://schema.org/AggregateOffer">
      <span itemprop="lowPrice">[product / service price from]</span> to
      <span itemprop="highPrice">[product / service price to]</span>  
    [alert title="More information" icon="info-circle"]Google webmaster help: https://support.google.com/webmasters/answer/146750?hl=en, http://schema.org/Product and http://schema.org/Offer pagal schema.org [/alert]

    3. Maximum ratings Rich snippets to Use

    3.1. RExample rich snippets

    In the example above, the response to an individual assessment of the product or service can be provided together with a man (answering the author who submitted / reviewed a review) name and date:
    Itemtype attributes:
    Itemtype explanation
    http://www.schema.org/Review
    http://www.schema.org/Rating
    We note the service / product evaluation.
    We note the individual services / product evaluation.
    Itemprop attributes:
    Itemprop explanation Features include
    itemprop=”itemreviewed”                                 
    itemprop=”worstRating”
    itemprop=”bestRating”
    itemprop=”ratingValue”                    
    itemprop=”datePublished”

    itemprop=”name”
    Selected item (goods and services) & nbsp; name.
    The worst possible rating.
    The best possible rating.
    The final element of assessment taking into account all evaluations
    We note Answering date
    Author name
    Review





    •  <div itemprop="review" itemscope itemtype="http://schema.org/Review">
      <span itemprop="itemreviewed">[product / service]</span>
      <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "[the worst point of assessment]">
      <meta itemprop="bestRating" content="[the best evaluation score]">
      <meta itemprop="ratingValue" content="[given evaluation score]">
      </div>
      <span itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-01]">
      [data]</span>
      <span itemprop="author">[author's name]</span>
      </div>

    3.4. Test.

    The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:

    3.5. Extend the tagging and adding PRICE

    • <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">[product / service]</span>
      <div itemprop="review" itemscope itemtype="http://schema.org/Review">
      <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "[the worst point of assessment]">
      <meta itemprop="bestRating" content="[the best evaluation score]">
      <meta itemprop="ratingValue" content="[given evaluation score]">
      </div>
      <span itemprop="author">[author's name]</span>
      <span itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-01]">
      [data]</span>
      </div>
      <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
      <span itemprop="price">[the price of the goods services]</span>
      </span>
      </div> 
    This code will generate evaluation, author, date and price:
    And if it's good or service that has a price range of between ... and ... then additionally add the following code:

    • <span itemprop="offers" itemscope
      itemtype="http://schema.org/AggregateOffer">
      <span itemprop="lowPrice">[price from]</span>
      to<span itemprop="highPrice">[price to]</span>
      </span>  

      Check out this model through the Structured Data Testing Tool

      COMMENTS

      Vardas

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      web site optimization: Rich snippets
      Rich snippets
      https://1.bp.blogspot.com/-e8ip-oj_GRY/WTDiOZMELLI/AAAAAAAABYc/XKe4wzP_AsMSE7md5vC5WUgLs9a2zuRcACLcB/s1600/rich-snippets-example.jpg
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      web site optimization
      http://websiteoptimozation.blogspot.com/2017/05/rich-snippets_31.html
      http://websiteoptimozation.blogspot.com/
      http://websiteoptimozation.blogspot.com/
      http://websiteoptimozation.blogspot.com/2017/05/rich-snippets_31.html
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